I’m Alejandro Castillo, a digital marketer with a passion for bringing ideas to life in the most unexpected ways. I thrive in open-ended creative spaces, where structure is minimal, and imagination runs free. To me, marketing is more than strategy—it’s the art of giving ideas a voice, a personality, and a pulse. Whether it’s through guerrilla tactics or immersive storytelling, I love pushing concepts to their limits, much like Ayrton Senna did with Formula 1 cars, I like finding the edge of possibility and taking it a step further.

My inspiration comes from the rebellious spirit of skateboarding and snowboarding, two cultures that shaped my perspective on creativity and freedom. Just like a perfectly executed line down a mountain or a well-timed trick on a city street, great marketing isn’t just seen, it’s felt. It disrupts, engages, and leaves a lasting impression.

Beyond marketing, I DJ, collect German beer steins for their intricate artwork, and am endlessly fascinated by New York’s 70s graffiti scene and Japanese movie typography. I draw influence from artists like Keith Haring, Michelangelo, Pablo Picasso, and Manet—creators who weren’t afraid to challenge the norm.

At the core, I believe marketing is about storytelling, about turning ideas into experiences. And that’s exactly what I love to do.